Inside the Creative Journey

Our journey into social media began with fitness content, creating and posting multiple pieces of content every day to promote our fitness coaching plans. While the content itself didn’t quite feel like the right fit for us, the experience gave us a strong foundation in content creation and taught us the fundamentals of writing, scripting, filming and consistently producing engaging videos.

We then decided to take a completely different direction and began creating Welsh comedy sketches. The response was almost instant, and we quickly realised we had found something that genuinely resonated with both us and our audience. From there, we put all of our energy into developing the content and growing the platform.

As we continued creating, we became better at understanding what our audience wanted to see, allowing us to build a strong and highly engaged local following. This audience and our understanding of social media eventually opened the door to collaborations with some of Wales' biggest organisations and brands, including BBC Wales, S4C, the Welsh Rugby Union, TNT Sports, Swansea City and many more.

Looking back, we're incredibly glad we started with the fitness account. Although it wasn't the direction we ultimately pursued, it taught us the foundations of social media and content creation, skills that have played a huge part in everything we've achieved since.

Our experience has also extended beyond social media and into television and commercial work. We both made our small-screen debuts by appearing in a short film, where we received acting credits for our roles. Although the roles were non-verbal, it gave us valuable experience of working on set and being part of a professional production.

We have also featured in a TNT Sports Rugby campaign, which was used across both digital platforms and television advertising.

Alongside this, we were involved in Admiral’s “Your Ride, Your Rules” campaign. This included a full day of filming on set, as well as creating our own video as part of the wider campaign.

These experiences have given us a valuable understanding of the production process from both sides, not only creating content for social media, but also working within professional productions and campaigns for established brands.

This year we are looking to expand into long form comedy video through Youtube, really sticking to our Welsh comedy and introducing other creators onto the scene. We have some big opportunities ready, I will update this page as we continue to grow.